Superannuation could be the best investment you make as a business owner
โCompound interest is the eighth wonder of the world. He who understands it earns it โฆ he who doesnโt โฆ pays it.โ
โ Albert Einstein
Almost every savvy small business owner has heard about the magic of compound interest. And most understand its power – the way that a small, regular investment picks up speed and size like a proverbial snowball rolling down a hill.
Letโs say you decide to save $500/month for 25 years and put that money in a shoebox under your bed. At the end of 25 years, youโll have $150,000 in that shoebox. Not bad!
If you take that same $500/month, however, and put it in an investment where youโll receive a 5 per cent annual return, youโll end up with $288,056 after 25 years. Almost double what you contributed, and a much better return than the โsquirrelling it away in a shoeboxโ method!

Now I know what youโre thinking. โThis is all well and good, but the average small business owner doesnโt have extra cash on hand to put into an investment for 25 years.โ
And I get that.
But there is a place most small business owners should be putting money into each month but currently arenโt. A place that gives them a nice โtwo-for-oneโ deal:
That place is, of course, super.
Small business owners are notoriously bad at paying themselves super. Some reasons for this include:
This means self-employed people tend to have lower super balances than employees across all ages. The average accounts for self-employed males sit at around $155,000, (while itโs around $386,000 for male wage and salary earners). For women, the difference is $86,000 versus $159,000 (according to the Association of Superannuation Funds of Australia).
While there are certainly situations and seasons where paying super can be a low priority for small business owners, itโs almost always a good idea to give it close consideration. Here are five reasons why.
Good financial habits breed other good financial habits. Making it a priority to pay yourself superannuation โ even if itโs a small amount each week or month is a great financial habit to get into. It ensures you are operating on the mindset of setting yourself up for the future instead of only ever focusing on the now.
There are two main types of superannuation contributions:
While non-concessional contributions do not offer an immediate tax benefit, you do receive a tax deduction on concessional contributions, capped at $25k per year. However, if you havenโt used your $25k cap in previous years, you have the very useful opportunity to contribute more than the $25k cap and receive an even greater tax deduction. (This is called the carry-forward of unused concessional contributions.)
Superannuation is an excellent vehicle within which to tax-effectively obtain and hold personal insurance cover.
As a starting point, life insurance is particularly suitable to be held inside your super. It pays a lump sum to your family if you pass away or become terminally ill.
TPD insurance also often has a place to be held inside super, (though there are some restrictions to be aware of here). TPD insurance pays a lump sum amount if you become totally and permanently disabled.
The other insurance cover that may be held inside super, with some conditions, is income protection insurance, sometimes referred to as salary continuance cover, which can pay up to 75% of your pre-tax income for a set time period if you’re unable to work.
The Australian Government has a superannuation co-contribution initiative that aims to help boost the retirement savings of low and middle-income earners.
If you have a yearly income of less than $53,564 (before tax), and you meet the eligibility criteria, the Government will match 50 cents for every $1 that you add to your super from your after-tax income up to $500 a year. This might not seem like a large amount but over 15-20 years can have a significant impact on your super balance.
Furthermore, you are entitled to a tax offset of up to $540 if you make a contribution of $3,000 for your spouse if they arenโt working or their assessable income is less than $40,000. Read here for the other eligibility criteria.
When you contribute to super, you are effectively investing in a mix of assets. This means you get to leverage the power of compound interest โ receiving interest on interest. And the best thing is, even a small contribution every week can yield big returns over time. Hereโs what an initial superannuation balance of $1000 plus a weekly contribution of $20 per week can look like over time.
The other best thing about superannuation is that itโs an investment that you canโt touch. Since you canโt access it until retirement, you wonโt ever find yourself in a position where youโre tempted to plunder it to prop up your business.
Making super contributions does also ensures that even if things donโt work out for your business, you still have something to show for all the hard work you put in.
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