Local businesses to benefit from millions in Valentine’s Day spending

Love is well and truly in the air, with Australians set to splash a record-breaking $535 million on Valentine’s Day gifts this year according to research from Roy Morgan.

That’s a $70 million jump from last year, marking the first time spending has passed the half-billion mark. The average man is expected to spend $162, while women will spend around $110. But while chocolates, flowers, and romantic getaways are topping shopping lists, the Australian Made Campaign urges shoppers to think local when picking the perfect pressie for their loved ones.

With 70 per cent of Aussie businesses being family-run and many of them manufacturers, Valentine’s Day is a prime opportunity to support local businesses, particularly those run by couples who know a thing or two about love and hard work.

Supporting small business on Valentine’s Day

Australian Retailers Association (ARA) Chief Industry Affairs Officer Fleur Brown says that while the retail boost is welcome, it’s also a chance for Aussies to focus on meaningful purchases.

“Despite challenging economic circumstances, Australians consistently look for opportunities to spoil their loved ones,” Brown says. “Retailers will welcome this $535 million shopping boost, as a small, sweet spot in what promises to be another intense year.”

Australian Made Chief Executive Ben Lazzaro adds that buying local does more than just make your partner happy. It boosts the economy, creates jobs, and supports Aussie families.

“Choosing to shop at an Australian Made business is a seemingly small decision that has a huge impact. The money you spend contributes to the local economy and supports Australian families. It helps to create jobs, drive innovation and generate skills for future generations,” Lazzaro says.

The couples behind the brands

Many Australian businesses making locally produced gifts are run by couples, proving that love and business can be a winning combo. Take Phoebe and Aaron Breckell from Woohoo Body, a natural skincare brand born out of a shared vision to create a business that suited their family’s lifestyle.

“We had a shared vision of creating a lifestyle where we could do the things we loved while supporting our new family,” says Aaron. “Since 2010, we’ve been making a range of skincare products to meet our personal needs and requests from customers.”

For them, shopping Australian Made is key, especially when it comes to gift-giving.

“Buying something Australian Made helps to keep small businesses going,” says Phoebe. “It’s tough out there, and behind every small business is a whole community of people that benefit from shopping small.”

Then there’s Mandy and Dan Wilson from Bohemi, who manufacture hemp pet accessories in New South Wales. The couple’s love for adventure led them to create a brand that prioritises sustainability and quality.

Mandy says shopping locally makes a difference, especially in challenging economic times.

“If the pandemic taught us anything, it’s that we are much better off being self-sufficient. We have an abundance of space, resources, diversity, talent, and skill sets.”

So, if you’re looking for the perfect Valentine’s Day gift, consider something with the Australian Made green and gold kangaroo logo. Whether it’s handmade skincare, gourmet treats, or locally crafted jewellery, every purchase helps keep small businesses thriving.

For a directory of genuine Aussie products, visit www.australianmade.com.au.

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