5 ways friendships at work can boost business outcomes

In recent years, loneliness in business has gained recognition as a significant and growing concern. Often referred to as the ‘next pandemic’, the impact of workplace loneliness is not only key to your people’s wellbeing but also to increasing productivity in the workplace. Shivani Gupta dives into why a work buddy can boost your performance and your wellbeing.

A study published in 2021 in the Harvard Business Review highlighted that over 60 percent of people across various industries reported feeling lonely at work. The shift towards remote work and our increased reliance on digital communication tools, especially as a result of changes since the COVID-19 pandemic, have contributed to a sense of isolation among people. The lack of face-to-face interactions and the absence of a physical workplace community have been identified as key factors making loneliness worse.

Workplace loneliness is associated with various negative outcomes, including decreased job satisfaction, lower engagement levels, and higher levels of stress and burnout. It can also hinder collaboration and teamwork, leading to a decline in overall business performance. The long-term effects of persistent loneliness at work may even contribute to attrition rates and difficulties in talent retention.

Having a friend at work is a remedy for loneliness and means that the people in your business will know they have a friend who believes in them. Business friendships often translate into improved work outcomes and more effective collaboration. People who are friends tend to communicate better, resolve conflicts more effectively and work better together. This synergy creates a positive work environment and job satisfaction. Having friends at work creates a sense of belonging and inclusion.

The five key areas that benefit most from business friendships

1. Work friends  provide emotional support

Having a friend at work provides emotional support, creating a sense of belonging and camaraderie. This emotional connection helps people navigate the challenges of the workplace, reducing feelings of isolation and loneliness.

2.  Friendships increase job satisfaction

Friendships at work contribute to increased job satisfaction. When people feel a sense of connection with their colleagues, they are more likely to enjoy their work environment, leading to greater overall job satisfaction.

3. Collaboration and teamwork

Friendships foster collaboration and teamwork. When people have positive relationshipswith their co-workers, they are more inclined to share ideas, communicate effectively, and collaborate on projects. This, in turn, enhances team dynamics and productivity.

4. Stress reduction

Workplace friendships serve as a buffer against stress. Having someone to share challenges with, seek advice from, or simply vent to can significantly reduce stress levels, promoting better mental health.

5. Improved job performance

A 2018 article published in the Personality and Social Psychology Bulletin (‘Friends with performance benefits: a meta-analysis on the relationship between friendship and group performance’) suggests that having friends at work is positively correlated with job performance. The social support gained from these relationships contributes to increased motivation and a sense of commitment to the business.

Addressing workplace loneliness is essential for cultivating a positive and productive work environment. Encouraging the development of friendships at work is not just a matter of creating a pleasant atmosphere but a strategic approach to enhancing your people’s wellbeing and business success.

As businesses navigate the challenges of remote work and changing dynamics, prioritising social connections within the workplace becomes an integral part of fostering a resilient and thriving workforce. Business is where people spend a large portion of their lives. Forming connections and friendships can be a key factor in people retention. Having someone at work who is a confidant and believes in you can make all the difference to your work.

 This is an edited extract from Getting Your People to Step Up (Wiley $32.95) by Shivani Gupta. 

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