3 powerful SEO tips that drive traffic to your site

Investing in SEO is an excellent decision for SaaS businesses. It is one of the best ways to reach a sizeable ideal audience on a limited budget. 17 per cent of startups fail because of poor marketing. So, start planning your SEO strategy while you develop your product or service.

3 useful SEO approaches to acquire more customers

There are plenty of SEO tactics that could help you reach your desired goal. Here are the top search engine optimisation tips that SaaS (Software as a Service) startups should follow:

1. Link building

67.5 per cent of marketers believe that backlinks significantly impact search engine rankings. Building high-quality links boost your rank in the search engine. Links from a high domain authority website directing to your website make the search engine look at you as an expert in the industry.

Once the search engine gets such indications, it improves your domain authority and ranking. Hence, you should plan your link building strategy intelligently. The approach should satisfy both the search engine and the customers.

Guest posting is an absolute gem for link building. Create quality content that addresses your audience’s pain points, offering a solution. You can get some free guest posting opportunities as well. But the problem with this is that you can only find websites with low domain authority scores. Whereas approaching a high domain authority site, you have to break your budget.

But, if you insist on going on without spending anything, you must create content topics that no one has ever made.

2. SEO copywriting

It is estimated that 75 per cent of digital marketers use content marketing as a lead-generation tool. Content and SEO are two bounded forces. Without content, there is no SEO. Every SEO strategy requires content.

In this digital space, to lure your audience, content is necessary. For this reason, you need a process to develop new content ideas.

To come up with fresh content ideas, you can use Quora, Reddit, Answer the Public, Buzz Sumo, Ahrefs, and more. Through Ahrefs and SEMrush, you can collect content ideas on the trend and what most people want. The ideas should be relevant to your niche and should be fresh. Moreover, your content strategy should focus entirely on your core business goal.

If your goal is to improve your website traffic, create more informational and unique content. For example, ‘How to’ blog posts, listicles, and guides are a perfect way to attract traffic and reach your goals. Whatever the goal is, the keyword and content topic you choose should align with your business goal.

Over a continuous period, you might need more content ideas. In such a case, you can revamp your old content with new information, data and keywords. Here is the best example from Shopify. In 2020, Shopify Singapore published a blog on selling trending products in Singapore.

Initially, the blog went well with 150 monthly organic visitors and ranked for 16 keywords in the top search results. After a year, they renewed the content by adding specific information, matching the local audience’s intent, and published it in February 2021. As a result, the article received approximately 550 monthly organic visitors.

3. Technical SEO

Keeping your base strong is the key to long-game sustainability. One such factor in SEO is the technical stuff, as many SaaS startups fail here. You should understand how Google or any other search engine evaluates the site’s technical SEO factors.

If there is any issue, there will be problems in crawling, indexing and ranking. So, looking after and setting up the technical SEO factor first is essential. Thinking you can do it later can lead you to more difficulties.

To do so, reach out to an SEO consultant, freelancer or SEO agency, or you can use paid SEO tools like Ahrefs and SEMrush to identify and address the issues. By conducting a site audit, both these tools will give you a report with in-depth details. It would also help you by listing the solutions you could do to tackle the issue.

Below are listed some of the common technical SEO issues that arise:

• Duplicate content: Plagiarism is a massive threat to your site. The search engine won’t crawl or index your page correctly if the content is plagiarised or duplicated. Quetext is a leading tool for checking content plagiarism.
• txt file: The robots.txt file tells the search engine which URL should be crawled and indexed. If your developer, during site maintenance, has temporarily turned off it and forgotten to turn it back on, then you’ll have problems indexing and ranking.
• Improper redirects: Improper redirects can confuse both people and crawlers. It destroys the user experience.
• 404 pages: 404 errors can negatively impact your ranking in search engines, user experience and visitor engagement.
• Broken backlinks: Broken links can destroy the site’s credibility. You can use Ahrefs, Screaming Frog, SEMrush, or Moz tool to find it and remove or change those broken links.
• Loading speed: The loading speed of a page is a crucial factor for search engine ranking. A good page with a great user experience should load within 2-3 seconds. You can use Google’s free page speed insight API to check your loading speed.
• URL structure: Site URLs should be short, clean, consistent and keyword-relevant.
• Image optimisation: Fix broken images on your website; resize and compress file sizes to improve image loading speed.

Summing up

SEO is the best strategy to drive organic traffic. Following the above three SaaS SEO approaches will help you reach your business goal sooner and strengthen your business in the long run.

While following these, it’s essential to be clear about your business goals. Whoever you may compete with, the above SEO tactics will help you to grow your customer base.

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