To Thread or not to Thread? The question EVERYONE is asking

Threads is the new social media platform that’s got everyone asking social media expert Emily-Rose Hills, ‘Em, should I be on threads? Is it here to stay? Should I have a strategy? Is anyone even engaged among all the posting?’ (There’s no pun-related terminology; a post isn’t called sewing or needling). So, grab your cup of coffee and get ready for some real talk – To Thread or not to Thread?

Developed by Instagram, Threads is similar to Twitter with its text-based conversation format, but there are some noticeable differences – no ability to edit a post once it’s published, no DMs, no hashtags and signing up is a breeze. Your username, followers and verification status seamlessly carry over from Instagram.

Initial findings on Threads vs Twitter

A recent study conducted by Webplanet has revealed some fascinating insights. Brace yourself for this one: brands that posted identical content on both Threads and Twitter experienced a significant boost in engagement on Threads.

A whopping 87 per cent of the brands examined experienced a surge in likes on Threads compared to Twitter. On average, these brands witnessed a staggering eight times more likes on the new platform. Not only that, but it also proved to be a hotbed of engagement, boasting a higher average number of replies, indicating a more lively and interactive user base.

However, it’s worth noting that a few brands still saw more comments on Twitter than on Threads. But when it comes to overall engagement rates, Threads took the crown, with McDonald’s and Netflix achieving remarkable levels of user engagement on the platform. It’s clear that the new app is creating a buzz and attracting brands in search of a vibrant and responsive audience.

So, what does this mean for businesses and marketers?

Well, it’s a wake-up call to pay attention to the potential power of Threads – proving that it’s no pushover. It’s time to broaden our horizons and explore the untapped possibilities.

Brands and content creators now have a golden opportunity to reach a vast audience and spark meaningful conversations. It’s a chance to break free from the noise of other social media platforms and captivate a dedicated community of users who are hungry for engaging content.

But remember, success on Threads isn’t just about duplicating your Twitter strategy. It’s about understanding the unique dynamics of this platform and tailoring your content accordingly.

In the ever-evolving landscape of social media, staying ahead requires adaptability and a willingness to explore. Threads may just be the next frontier for brands to discover untapped potential and create genuine connections with their audience. So, let’s roll up our sleeves, get strategic, and make the most of what Threads has to offer.

Threads strategy

When it comes to Threads, community management takes centre stage. It’s all about driving meaningful conversations that resonate with your audience. Brands should take the time to figure out what topics or themes can truly engage their followers and spark genuine discussions.

Jumping on the Threads bandwagon just for the sake of it won’t cut it. Just like learning to ride a bike or mastering a new recipe, learning something new takes time and patience. The same goes for adopting a new feature or product in the digital world. It’s a journey, and it’s perfectly okay to take it one step at a time.

I recommend brands use Threads for the next one to three months as a testing phase. Dive into the platform, gather data, and analyse the insights you’re seeing. This will allow you to make informed decisions and strategies effectively moving forward. Don’t underestimate the power of data-driven decision-making.

What’s next?

Engagement on Threads can be a bit like a seesaw, swinging back and forth. It’s like trying to balance a gin and tonic on a wobbly table – challenging, but oh-so-satisfying when you get it just right. It can be influenced by countless factors, from catchy content to perfect timing. It’s like trying to crack the code of what makes people double-tap and share.

Once Meta begins monetising Threads, it’s possible that each may gradually decrease. There is no timeline for this as it’s still early days.

Remember, it’s all about finding that sweet spot where engagement and reach collide in a glorious explosion of likes, comments and viral moments. So go forth, my social media warriors, and conquer the Threads kingdom with a dash of strategic flair. Let the engagement games begin!

Remember, if you have any questions, make sure you follow me on Threads and become part of the conversation.

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