Latest from Samantha Dybac
Founders don’t ignore reputation because they don’t care about it. More often, they’re doing exactly what they should be doing: focusing on building a strong business. Getting the product right….
I often hear founders say, “We are investing in marketing because we can measure it,” followed quickly by, “PR feels too fluffy.” Many founders are spending more than they need…
When you’re running a business, the future rarely arrives neatly. It sneaks in through shifting markets, unexpected headlines, new technology, or a single conversation that changes everything. The best founders…
